WHAT YOUR INSTAGRAM GRID SAYS ABOUT YOU (AND HOW TO FIX IT)

Your Instagram grid is your digital storefront. It’s the first thing people see when they land on your profile, and it instantly tells them who you are, what you do, and whether or not they should care.

Harsh? Maybe. But it’s true.

Whether you’re a business owner, coach, or creative, your grid is either working for you or against you. The good news is that you don’t need to be a professional designer or influencer to make it work. You just need clarity, consistency, and a little strategy.

Let’s break it down.

IF YOUR GRID LOOKS RANDOM, YOU LOOK RANDOM

People decide in seconds whether to follow you. If your posts are a chaotic mix of family pics, memes, motivational quotes, and selfies with no rhyme or reason, it’s confusing. Confused people don’t stick around.

Fix it: Choose 3 to 5 content pillars that reflect your brand. Maybe it’s personal branding tips, behind-the-scenes content, Austin lifestyle, and client work. Keep coming back to those.

IF YOU DON’T SHOW YOUR FACE, YOU’RE FORGETTABLE

Your brand is you. People follow people, not logos. If you’re hiding behind stock photos and Canva graphics, you’re leaving connection (and money) on the table.

Fix it: Get in front of the camera. Share your face, your voice, your story. You don’t need to be polished. You just need to be real.

IF EVERY POST LOOKS DIFFERENT, YOU SEEM INCONSISTENT

A brand is more than colors and fonts, but visual consistency builds trust. If someone scrolls your grid and can’t tell what’s coming next, they’ll assume you’re figuring things out. That’s not the message you want to send.

Fix it: Use the same filters, colors, and fonts. Create a few Canva templates you can reuse. Make it easy for people to recognize your content without reading a word.

IF IT’S ALL ABOUT YOU, YOU’RE MISSING THE POINT

Yes, your grid should reflect you. But it should also help your audience. If every post is “look at me,” instead of “here’s how I can help you,” you’ll lose attention fast.

Fix it: Give value. Educate, entertain, or inspire. Share stories, tips, tools, or behind-the-scenes lessons your audience can actually use.

FINAL THOUGHT

Your Instagram grid is more than a highlight reel. It’s your brand, your message, and your first impression all rolled into one. Treat it with intention. Create with purpose. And if you need help making it look as legit as your business is, that’s where I come in.