THE ONE CONTENT FORMAT EVERY ENTREPRENEUR SHOULD BE USING IN 2025
Let’s cut to it. If you’re building a personal brand, trying to grow a business, or just want to stand out online in 2025, there’s one content format you can’t afford to ignore.
Short-form video.
Think Reels. TikToks. YouTube Shorts. These platforms are pushing video harder than ever, and the algorithm is rewarding creators who use it. It’s fast, it’s visual, and it grabs attention like nothing else.
If you're not using short-form video, you're missing one of the easiest ways to connect with your audience, show your personality, and drive real results.
Let’s talk about why it works and how to start.
WHY SHORT-FORM VIDEO WORKS
It gets prioritized: Instagram and TikTok are literally built to boost this kind of content.
It builds trust fast: People connect with faces, voices, and energy more than static images or graphics.
It converts: You can give value, build credibility, and make an offer in 30 seconds or less.
People would rather watch than read. So give them something worth watching.
WHAT TO POST (EVEN IF YOU THINK YOU HAVE NOTHING TO SAY)
You don’t need to dance or point at floating text. Here are video ideas that work for any entrepreneur:
Answer a common client question
Share a quick tip or myth-buster in your niche
Tell a story with a clear takeaway
Show your process behind the scenes
Respond to a trending sound with your own spin
Share a mistake you made and what you learned
Keep it real, keep it helpful, and keep it short. Authentic always beats perfect.
HOW TO CREATE IT WITHOUT BURNING OUT
Batch film 3 to 5 videos at a time. You don’t need a studio. Just good lighting and a quiet space.
Use CapCut or Instagram’s built-in editor to cut clips, add captions, and keep it snappy.
Reuse ideas across platforms. One video can work for Reels, TikTok, and Shorts with minor edits.
Keep it under 30 seconds when possible. Grab attention early, deliver value fast, and end with a call to action.
WHAT TO SAY IN YOUR CALL TO ACTION
Don’t overcomplicate this. End your videos with a simple next step.
Examples:
Follow for more tips
Save this if it helped
DM me “strategy” for details
Book a call using the link in bio
Your CTA should reflect your business goal, whether that’s building followers, starting conversations, or getting clients.
FINAL THOUGHT
Short-form video is not just a trend. It’s a powerful tool that lets you scale trust, reach more people, and grow your brand with zero ad spend.
If you’ve been waiting to get started, this is your sign. Start where you are, use what you have, and show up with purpose.
