HOW TO FIND YOUR VOICE AS A PERSONAL BRAND

Personal BrandingContent Strategy
Written By Dylan Reddinger

Your voice is the personality behind your content. It’s not just what you say, it’s how you say it. It’s the vibe people feel when they read your captions, watch your videos, or scroll your site.

If you’ve ever felt like your content sounds a little too generic or too much like everyone else, that’s a sign you haven’t fully tapped into your voice yet.

The good news? Your voice is already in you. You just need a process to pull it out and shape it with intention.

Let’s break it down.

STEP 1: PAY ATTENTION TO HOW YOU NATURALLY TALK

The easiest way to find your voice is to stop trying to sound like someone else. When you’re texting a friend, ranting to your partner, or telling a story in real life. What’s your tone like?

Are you sarcastic? Straight to the point? Casual and warm? Edgy? Nerdy and enthusiastic?

Start writing how you speak. Your best content comes from real, unfiltered you.

STEP 2: DEFINE YOUR BRAND TONE

Now take that natural voice and shape it around your brand goals. Ask yourself:

  • Do I want my brand to feel calm and grounded or bold and energetic?

  • Am I educating, inspiring, entertaining, or challenging people?

  • Should my content sound like a coach, a best friend, a teacher, or a thought leader?

Write down 3 to 5 words that describe your desired tone. Use those words as a guide every time you create.

STEP 3: GET CLEAR ON YOUR VALUES AND POINT OF VIEW

Your voice should reflect what you care about. It should carry your opinions, experiences, and the things that make you different.

Examples:

  • If you value simplicity, your writing should be clear and direct

  • If you believe in authenticity, your content should be honest and unfiltered

  • If you stand for creativity, your captions should sound fresh, not formulaic

When your voice is rooted in your values, it attracts the right people and repels the wrong ones. That’s a good thing.

STEP 4: PRACTICE UNTIL IT FEELS NATURAL

Your voice gets stronger the more you use it. If it feels awkward at first, that’s normal. Write a lot. Post often. Talk to the camera. Adjust as you go.

You’ll know you’ve found it when your content feels easy to create and unmistakably yours.

FINAL THOUGHT

Your voice is your most powerful branding tool. It’s what turns content into connection and followers into clients.

You don’t need to sound like anyone else. You just need to sound like you consistently, clearly, and confidently.

Dylan Reddinger https://dylanreddinger.com
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